oh, hey there
I’m Hailey, your conscious style coach.
I’m on a mission to change the way people view their style. In a world where brands constantly push us to buy and influencers encourage us to chase every trend, it’s easy to feel overwhelmed—and maybe even powerless. But something has to change.
Overconsumption in fashion is a major issue, and while it may feel like one person’s choices don’t matter, I’m here to remind you that they absolutely do. Sustainable fashion is nuanced and it’s not always straightforward, but my goal is to make it easier to understand and more accessible for everyone. Together, we can create a more thoughtful, intentional approach to style—one that benefits both our wardrobes and the planet.
my story
how it all began
I’m a graduate of the Fashion Institute of Technology and a lifelong style lover. I began my career in fashion working with globally recognized brands as a brand strategist, diving into consumer data and developing strategies to solve business pain points. During this time, I noticed more and more consumers showing interest in sustainability, which is what initially piqued my interest (although I didn’t act right away).
Over the years, I grew my blog and YouTube channel where I shared style tips and tricks. Then one day, it hit me—what I was sharing wasn’t helping anyone beyond surface-level fashion advice. With the harmful impacts of overconsumption and the fashion industry as a whole, I feel it is my job as a creator to spread awareness on how to do better for ourselves and the planet as a whole.
Today, I teach all things about mindful consumption, intentional shopping, and embracing slow fashion. My goal is to help you build a wardrobe you love while making thoughtful choices that do good for both your style and the world around us.
Being a mindful consumer has changed my life for the better and I’m excited for it to do the same for you!