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25 Feminine & Romantic Stores Like Reformation

woman standing outside looking up at sky with arms stretched out and eyes closed. She is wearing a white ethereal dress. For article about stores like Reformation.

For years, Reformation has been a go-to brand for feminine-style lovers (including myself!) Their easy-going, yet elevated designs and dainty, romantic details are what draw the eyes of many, making them one of the most desired brands in fashion-forward wardrobes. If you’re looking for stores like Reformation that offer classic silhouettes and charming designs, look no further.

I’ve curated my favorite shops like Reformation across all price points so you can find what’s best for your budget. Below you’ll see stores like Reformation but cheaper, as well as stores that are similar to the brand in price point, and luxury stores if you’re willing to splurge. Let’s get into it!

Disclaimer: This post contains affiliate links. Thank you for supporting my site! Read more about my disclosure policies here. 

Stores Like Reformation

Directly below is the list of brands throughout this article if you want to click and shop right away. If you want to learn more about the brands and the products they offer, keep reading.

& Other Stories | A&F | Faithfull The Brand | Ganni | Hill House Home | LoveShackFancy | Sézane | Yumi Kim | Anthropologie | Farm Rio | ASTR The Label | MISA | Joie | For Love & Lemons | IRO | Staud | Alice & Olivia | Maje Paris | Petite Studio NYC | Lucy Paris | Rixo | Sandro Paris | BHLDN | Zimmermann | ba&sh

1. & Other Stories

Price Range: $-$$
About The Brand: & Other Stories, which is owned by H&M, offers whimsical designs and timeless silhouettes throughout their products. Although their price is fairly in line with Reformation (in the $$ range), they do offer slightly lower prices on many items and they also have a great sale section.

& Other Stories’ strongest product category is their dresses, many of which feature subtle design details such as puffy sleeves or unique necklines. They also offer a number of stunning floral prints and patterns, which are similar to Reformation’s dress offerings.

& Other Stories also upholds valuable sustainability practices, further solidifying them as a store like Reformation you need to check out when sustainability is at the forefront of your final purchase decision.

Shop & Other Stories

2. Abercrombie & Fitch

Price Range: $-$$
About The Brand: Don’t sleep on Abercrombie & Fitch! They’re no longer the logo-loving, preppy brand you wore in middle school. After a massive rebrand, Abercrombie & Fitch has stepped up their style game on a level that has aligned them with stores like Reformation.

Take a look at the Abercrombie & Fitch website and you’ll see the changes they’ve made. Throughout their women’s selection, they offer feminine styles made for both everyday wear and special occasions. Their newfound style is a mix of city-chic and playful designs, making them a brand similar to Reformation.

Plus, their products are fairly affordable, making them a great store like Reformation, but cheaper. A majority of their dresses, tops, and bottoms are under $100, which is a win-win considering their beautifully designed products.

Shop Abercrombie & Fitch

3. Faithfull The Brand

Price Range: $$
About The Brand: Faithfull The Brand is one of the most underrated brands out there that I wish more people knew about. This brand and Reformation share a similar style when it comes to their signature, universally flattering dresses.

I’m personally a huge fan of Faithfull The Brand’s floral prints and designs. Some prints are dainty and cute, some are loud and bold, and all of them are eye-catching! Faithfull The Brand’s products are perfectly designed for those seeking feminine styles.

P.S. Faithfull The Brand has some of the cutest swimwear I’ve ever seen if you’re looking to step up your swimsuit game a bit.

Shop Faithfull The Brand

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Shopbop | Revolve | Net-A-Porter

4. Ganni

Price Range: $$
About The Brand: I’ve been an OG fan of Ganni for as long as I can remember. You’ve probably seen some of their dresses throughout your Instagram feed as they are a cult favorite amongst influencers and dress-lovers alike.

Their hero product category is hands down their infamous dresses which are designed with elevated, traditional prints (stripes, polka dots, florals) and versatile, yet fun colors. It’s clear to see why the Scandinavian brand is so loved!

Ganni also takes ownership when it comes to environmental responsibility and progressive social activism. They are constantly evolving and aiming to be better and do better, aligning them further as a brand similar to Reformation.

Shop A Ganni Retailer Below
Nordstrom | Shopbop | Revolve

5. Hill House Home

Price Range: $$
About The Brand: Hill House Home is known for its iconic Nap Dress, which is a dress known for its puff sleeves and tiered skirt. Hill House Home has taken “cottagecore” style modern and trendy.  

The Nap Dress, among many other dresses, is among the brand’s best-selling items, and for good reason. Hill House Home’s dresses are well-crafted and flattering to a wide range of body types. And, with a variety of styles to choose from slip dresses to sweat dresses, there’s a style for any individual taste.

I love when clothing brands place value on product variety, which is why Hill House Home made it on this list of stores like Reformation. The brand offers products colors and styles, so you’re sure to find something that you love no matter what. Check out Hill House Home today and see for yourself why this fashion brand is quickly becoming a favorite among fashionistas everywhere.

Shop Hill House Home

6. LoveShackFancy

Price Range: $$-$$$
About The Brand: LoveShackFancy is the dreamiest, most whimsical brand on this list. This feminine brand designs items that are inspired by “enhancing vintage romantic floral prints”. If floral designs are your motivation, then LoveShackFancy is for you.

LoveShackFancy gives elevated ethereal vibes by designing flowy, vintage-inspired silhouettes made from delicate hues and detailed lace. Their fabrics are also hand-dyed, which adds an extra special element to these items.

LoveShackFancy has a number of best-selling categories but their dresses and skirts are where their expertise flourishes. If you love ruffles, tiered silhouettes, and textured fabrics, then I highly recommend you check out LoveShackFancy. Trust me, they do not disappoint.

If you’re love LoveShackFancy but not their prices, check out this article on LoveShackFancy dupes.

Shop LoveShackFancy

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Revolve | Shopbop | Net-A-Porter | Nordstrom

7. Sézane

Price Range: $$
About The Brand: Sézane is a popular French fashion brand that was founded in 2013 by Morgane Sézalory. The brand is known for its perfectly fitting silhouettes, Parisian-inspired designs, and high-quality materials. 

One of the things that makes Sézane so great is its commitment to sustainability. They work with a number of different charities and organizations to help make a difference in the world. They also use recycled materials whenever possible to help reduce their carbon impact.

What makes Sézane a great clothing brand is its focus on quality and design. The brand only uses the best materials and each piece is carefully crafted to perfection. If you’re looking to channel your inner French girl, Sézane is the perfect option for you. 

Shop Sézane

8. Yumi Kim

Price Range: $$-$$$
About The Brand: If you’re on the hunt for floral dresses and luxurious fabrics, then Yumi Kim is a perfect choice. Yumi Kim was inspired by the founder’s mother, who always wore exotic prints and bold florals which gave Kim Phan both strength and inspiration. 

This brand is one that celebrates femininity and individuality in the highest order. With a focus on sunny color combinations and stunning floral prints, Yumi Kim’s dresses and styles have become a go-to destination for dress lovers alike. Within their dresses, Yumi Kim offers printed dresses, maxi dresses, solid dresses, and daytime dresses. 

One of my favorite things about Yumi Kim is that you can shop by occasion. So if you’re looking for a new outfit for an upcoming wedding or a vacation getaway, I highly recommend you check out Yumi Kim’s curated edits. 

Shop Yumi Kim

9. Anthropologie

Price Range: $-$$
About The Brand: Anthropologie, owned by URBN, is my favorite brand to shop for when I’m looking for boho-chic clothing. Anthropologie is one of the best stores similar to Reformation because they emulate a sense of elegance without sacrificing chic and unique styles.

Reformation is known for its dainty and elegant prints/patterns. Anthropologie offers the same with patterns containing seasonally appropriate colors and retro-turned-modern prints.

Although they’re not on this list, I also recommend checking out Anthropologie’s sister brand, Urban Outfitters. They’re a little too trendy to include them on this list, but Urban Outfitters does have a great selection of items similar to Reformation. Check out their cute dresses here.

Shop Anthropologie

10. Farm Rio

Price Range: $$
About The Brand: Fun fact, I worked with Farm Rio at my previous job when they were integrating their business into the United States! I have first-hand experience working with their team, who were so lovely. It’s clear that the energy of their amazing team translates into the quality of their products. Farm Rio is truly unique in its own sense and is one of my favorite stores like Reformation.

If you’re in love with Reformations prints, then Farm Rio is a must-have in your wardrobe. Their brightly-colored, cheerful designs are inspired by Brazilian culture and will make you smile just by looking at them.

Above all else, Farm Rio offers products with a feminine spirit and unique design details you won’t find anywhere else. Definitely check them out!

Shop Farm Rio

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Nordstrom | Anthropologie | Shopbop

11. ASTR The Label

Price Range: $$
About The Brand: ASTR The Label is known for its beautifully designed feminine clothing and accessories. What makes ASTR The Label stand out from other brands is its attention to detail. Every dress is designed with the modern woman in mind, making it a one-stop shop for all your fashion needs.

One of the things that makes ASTR The Label so special is the fact that the brand offers a wide range of styles to choose from. Whether you’re looking for a casual dress to wear out on the town or a more formal gown for a special occasion, ASTR The Label has something to suit your needs. And with prices that are very reasonable, it’s easy to build up a wardrobe that includes many different looks from this brand.

If you’re looking for a fashion-forward brand that won’t break the bank, then you need to check out ASTR The Label. Trust me, you won’t be disappointed.

Shop ASTR The Label

12. MISA Los Angeles

Price Range: $$-$$$
About The Brand: MISA was founded by the late Shadi Askari-Farhat who named the brand after a combination of her daughter’s names. With a passion for travel, art, and design, Misa Los Angeles was born. 

The goal of MISA is to create clothing that embodies effortless femininity by creating flattering silhouettes alongside high-quality fabrics, bold prints, and stunning details.

MISA is best known for its dresses, like many of the brands on this list of stores like Reformation. MISA offers a number of lengths from mini, midi, and maxi dresses alongside cut-out, long-sleeve, as well as jumpsuits and rompers. 

Shop MISA Los Angeles

13. Joie

Price Range: $$-$$$
About The Brand: If you’re looking for a fashion brand that has a bit of everything, then Joie is a perfect choice. Joie’s clothing is known for its relaxed, feminine designs. The brand’s goal is to provide its customers with a sense of carefree beauty and subtle detail, perfect for anyone who loves to dress up or down. 

What really sets Joie apart from other brands is its focus on innovation and trend-setting. The brand is always coming up with new and unique designs that are sure to turn heads. If you’re looking for something a little different, then Joie is definitely the way to go.

With their high-quality fabrics, universally flattering styles, and beautiful prints/patterns, Joie is sure to have something that you’ll love.

Shop Joie

14. For Love & Lemons

Price Range: $$
About The Brand: For Love & Lemons is one of my favorite brands similar to Reformation as they embody a vintage, yet modern feel with styles that capture romance, vibrancy, and high-quality craftsmanship. For Love & Lemons also creates memorable designs with an emphasis on lace, florals, and chic, form-fitting silhouettes.

For Love & Lemon’s dresses are their stand-out product. They offer a variety of styles including mini, midi, and maxi dresses. I’m also a huge fan of their blouses which are incredibly unique in their own sense. I’m particularly obsessed with the bustier styles, playing to their vintage-inspired designs.

For Love and Lemons is another sustainably-driven brand like Reformation. They specifically work on reducing fabric waste, minimizing their carbon footprint through their factory facilities, and using recycled materials for clothing production, specifically polyester.

Shop A For Love & Lemons Retailer Below
Revolve | Shopbop

15. IRO

Price Range: $$$
About The Brand: IRO is a brand made for everyday cool girls. The brand takes inspiration from New Yorks’ “rock spirit”, Parisian “romanticism” and Japanese “joyful madness’ which makes the brand the perfect combination of sophisticated yet trendy. 

What makes IRO stand out from other brands is its unique approach to fashion. Rather than following the latest trends, IRO creates its own trends and has a style that is all its own. This is what makes IRO loved by so many people around the world from style-savvy lovers to celebrities. 

If bold, edgy, and cool designs are on your ‘must-have’ list, then you definitely need to check out IRO. 

Shop IRO

16. Staud

Price Range: $$
About The Brand: I recently purchased some items from Staud and they did not disappoint. The reason why Staud is on this list (besides their amazing products) is that their founder, Sarah Staudinger, used to work as fashion director at Reformation! It’s clear to see where Sarah’s expertise translated between both brands as Staud brings timeless and chic designs to wardrobes worldwide.

Staud has an incredible selection of feminine, vintage-inspired designs. The brand takes daring twists on otherwise safe products with fun-loving silhouettes, contrasting colors, and textured fabric.

Not only does Staud offer great clothing items, but they also have an amazing accessory selection. Specifically, their bags are something I highly recommend checking out. I own a few myself and they are hands down my favorite bags to carry.

Shop A Staud Retailer Below
Nordstrom | Shopbop | Net-A-Porter

17. Alice & Olivia

Price Range: $$-$$$
About The Brand: Alice & Olivia was founded in 2002 by style icon, Stacey Bendet. The brand is known for its feminine and flattering dresses, as well as its unique prints and patterns. Alice & Olivia has been a go-to brand for many celebrities, including Gigi Hadid and Meghan Markle. 

What makes Alice & Olivia unique is its use of bold colors and prints, as well as its focus on flattering silhouettes. Like Reformation, Alice & Olivia’s best-selling styles include dresses from mini party dresses to show-stopping maxi dresses. This brand is perfect for you if you’re a lover of flattering styles and bold designs!

What makes Alice & Olivia a unique clothing brand is its attention to detail and use of ornamented fabrics. If you’re looking for a brand that will act as the perfect accessory to stand out, Alice & Olivia is the best choice, making them one of the best stores like Reformation.

Shop Alice & Olivia

18. Maje Paris

Price Range: $$-$$$
About The Brand: Maje Paris is the Parisian brand you didn’t know you needed until now. If you’re looking for feminine French styles, you can find just that at Maje Paris. The brand is one of the best stores similar to Reformation because of its romantic and understated, yet bold designs.

Maje Paris creates products with beautifully intricate designs, such as unique necklines, sleeves, and waist details. The brand knows how to take desired designs and turn them into reality for those who crave Parisian-styled apparel.

Maje Paris is definitely not cheap but with the price you pay, you to access some of the highest-quality apparel you will ever own. Plus, Maje Paris has a great sale section which you can check out here.

Shop Maje Paris

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Bloomingdales | Nordstrom

19. Petite Studio NYC

Price Range: $$
About The Brand: Petite Studio NYC is an amazing slow fashion brand made exclusively for petite people. This brand creates a number of pieces from dresses, knitwear, bottoms, and more all while being transitional, high-quality, and stylish.

Petite Studio NYC’s style is similar to Reformation’s preppy pieces with an emphasis on items that are perfect for both work and the weekend. I especially love the tones and hues they use throughout their products, specifically the soft earth tones which are perfectly curated for each season.

Petite Studio NYC prioritizes sustainability, similar to Reformation. They invest all production efforts into one single factory instead of outsourcing to multiple, while also designing products that have a long lifespan through the help of high-quality craftsmanship including hand-stitched details and interior lining for protection.

Shop Petite Studio NYC

20. Lucy Paris

Price Range: $-$$
About The Brand: Lucy Paris is “inspired by women: women on the go, women who empower, women who do it all!” This is especially true given the founder, Lucy, has been on the go her entire life being born in Paris, raised in New York, and living in Los Angeles. 

This brand is a great affordable alternative to Reformation. With their dedication to intricate details and feminine styles, Lucy Paris has been giving women the perfect options for curating their wardrobes since 2003. 

With multi-city inspiration, Lucy Paris is perfect for women seeking thoughtfully designed pieces whether that’s for the office, happy hour, or a trip around the world. 

Shop Lucy Paris

21. Rixo

Price Range: $$
About The Brand: Rixo is one of the most “in demand” brands amongst it-girls and it’s clear to see why. The brand even had a recent collab with Target, which shows how immensely popular they are! Rixo’s products consist of contemporary designs on timeless silhouettes with playful, feminine prints. If you’re looking for unique products, Rixo is perfect for you.

Rixo takes vintage styles mixed with modern elements and creates versatile products made for a variety of occasions. Their silk hand-painted print dresses are inspired by fashion from the ’50s and ’60s, making them one of the most captivating brands found at one of their most popular retailers, Net-A-Porter.

Rixo’s most popular styles are their wrap dresses and button-downs simply due to how versatile they are. Despite the unique nature of this brand, their products can be worn in a variety of ways which allows Rixo to become a consistent aspect of your everyday wardrobe, and that is why it landed on this list of stores like Reformation.

Shop A Rixo Retailer Below
Net-A-Porter | Shopbop

22. Sandro Paris

Price Range: $$-$$$
About The Brand: Another amazing French brand, Sandro Paris sells products that you will always feel amazing wearing. Their chic and sophisticated Parisian designs align them as a brand similar to Reformation in the sense that they produce styles made for people who love structured, yet feminine designs.

Sandro Paris produces elegant, timeless designs that are made to last. Their dresses are a particular favorite of mine (can you tell I like dresses?) as they provide styles with design details that stand out from the crowd, whether that’s the print, unique neckline, or accentuated waist.

Sandro Paris does cost a pretty penny so if the price is preventing you from purchasing, check out their sale section to save a couple of bucks.

Shop Sandro Paris

Or Shop A Retailer Below
Nordstrom | Bloomingdales


Price Range: $$-$$$
About The Brand:
BHLDN is a brand that focuses on wedding-related gowns. I added BHLDN to this brand of stores like Reformation because you can shop here whether you are looking for wedding attire or not! 

An Anthropologie exclusive brand, BHLDN’s best-selling styles include their line of wedding gowns and bridesmaid dresses. Some of their top-rated styles include the stunning Remi Satin Dress. All of these dresses are available in a variety of colors and sizes, so you’re sure to find one that’s perfect for you.

BHLDN’s dresses are available in a wide range of styles, from classic to bohemian. Whether you’re looking for the perfect wedding dress or a stylish bridesmaid dress, BHLDN has something for everyone.


24. Zimmermann

Price Range: $$$
About The Brand: Zimmermann is an Australian luxury brand made with sophisticated feminity in mind. There is truly no other brand like Zimmermann when it comes to the brand’s uniqueness. If you’re looking for a store like Reformation that provides stand-out, yet delicate design details then look no further.

Zimmermann emulates retro styles with a sense of modern flair. Their bold, yet subtle prints and colors are instantly recognizable. That, along with their iconic feminine dresses, makes them one of the best brands like Reformation.

Zimmermann is arguably the most pricey brand on this list so if you love their designs but don’t want to pay full price, you can check out their sale section here.

Shop Zimmerman

Or Shop A Retailer Below
Net-A-Porter | Shopbop | Revolve

25. ba&sh

Price Range: $$-$$$
About The Brand: If you’re looking for a fashion brand that has the most stunning romantic and effortless styles, then ba&sh is the brand for you. Founded by two friends, Barbara and Sharon, ba&sh has become one of the most popular fashion brands in the world. 

What makes ba&sh a must-shop is the beautiful design combination of Parisian chic and bohemian style. This results in clothing that is feel whimsical yet sophisticated.

Made from the finest fabrics, ba&sh clothing is designed to flatter the feminine figure. One of my favorite things about this brand is how each piece has intricate details surrounded by neutral elements. This allows for the perfect balance between chic and unique, making it one of the best stores like Reformation.

Shop ba&sh

Final Thoughts

I hope this article inspired you to check out some stores like Reformation! There are some amazing brands on this list and I’m seriously impressed with all of them. My two personal favorites are Abercrombie & Fitch for a cheaper alternative to Reformation as well as LoveShackFancy.

Looking for more alternatives to your favorite brands? Check out this article about brands like Mejuri to spice up your jewelry selection.

With love or whatever,

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