12 Best Shampoos At Ulta: The Ultimate Guide
My mom has been a professional hairstylist for over 30 years. I know, it’s awesome! Free cuts and colors my whole life (thanks mama). Thanks to her, I’ve learned the importance of taking care of my hair and that it all starts with what shampoo you use. Shampooing your hair is the first step to maintaining not only healthy locks but a clean scalp as well. That’s why I’m excited to bring you this article about the 12 best shampoos at Ulta!
Below you will find the best shampoos at Ulta that are perfect for a variety of hair types and problem areas so you are sure to find the right fit for you. Without further ado, let’s dive into it!
Disclaimer: This post contains affiliate links. Thank you for supporting my site! Read more about my disclosure policies here. All prices are accurate at the time of the article and are subject to change.
1. RedKen Color Extend Shampoo
Best for Color Treated Hair
Redken’s Color Extend Magnetics Shampoo is perfect for those looking to maintain the vibrancy of their color-treated hair. This sulfate-free shampoo helps prevent color from fading all while balancing the pH levels of your hair, keeping it healthy and nourished.
Color Extend Shampoo keeps your hair soft and shiny, while also strengthening it to prevent breakage. Redken’s Color Extend line also comes in a conditioner which you can check out here.
2. Olaplex No. 4 Bond Maintenance Shampoo
Best for Moisturizing & Repairing
Olaplex No. 4 Bond Maintenance Shampoo is perfect for all hair types, including color and non-colored hair. The Olaplex patented bond-building technology helps rebuild broken and weak bonds, making it perfect for getting rid of frizz and flyaways.
This shampoo is sulfate-free and also cruelty-free. If you have severely damaged hair from treatments or dye/bleach, this is the perfect shampoo for you. Check out the Olaplex matching conditioner here.
3. Pureology Hydrate Shampoo
Best for Dry Hair
Pureology’s Hydrate Shampoo is perfect for anyone looking to moisturize their dry hair. This shampoo makes hair soft and smooth with its ingredients featuring jojoba, green tea, and sage.
Hydrate Shampoo works well with color-treated hair. It’s also 100% vegan with recyclable packaging. This sulfate-free shampoo will make your hair feel thicker and fuller with only a couple of uses. Don’t forget to use it with the Pureology Hydrate Conditioner!
4. Paul Mitchell Tea Tree Special Shampoo
Best for Refreshing & Purifying
Paul Mitchell’s Tea Tree Special Shampoo is one of the best shampoos at Ulta because of the way it makes your scalp feel. I’ve used this shampoo and it was magical (am I dramatic? Yes). The tea tree oil, along with peppermint and lavender, gives your scalp a cooling sensation. It helps wash away impurities, leaving your hair feeling refreshed.
Tea Tree Special Shampoo is great for any hair type, but especially oily hair. It’s also color-safe and paraben-free. Use it with the Paul Mitchel Tea Tree Special Conditioner to detangle, smooth, and soften your hair.
5. Biolage Ultra Hydrasource Shampoo
Best for Thick or Coarse Dry Hair
Biolage’s Ultra Hydrasource Shampoo is perfect for anyone with thicker hair that is very dry and is in need of a little moisture love. This shampoo smooths and helps volume while leaving hair soft, shiny, and hydrated.
Ulta Hydrasource Shampoo is made with aloe, apricot kernel oil, and capuacu butter which helps cleanse hair and give it the hydration it needs. This shampoo works with color-treated hair. If you want the full treatment, use it with the Biolage Ultra Hydrasource Conditioner.
6. RedKen All Soft Shampoo
Best for Dry & Brittle Hair
Redken All Soft Shampoo brings unmatched softness and nourishment, even to the driest and most brittle hair. Enriched with ingredients like argan oil, arginine, and soy protein, this shampoo rejuvenates moisture, improves manageability, and enhances overall hair health, resulting in silky, revitalized locks with consistent use.
What distinguishes Redken All Soft Shampoo is its versatility across various hair types and concerns. Whether your hair is chemically treated, exposed to frequent heat styling, or naturally prone to dryness, this shampoo effectively combats these challenges with its moisture-retaining properties.
7. BondiBoost Hair Growth Shampoo
Best for Hair Growth
Bondi’s Boost Hair Growth Shampoo is great for anyone with thinning or aging hair types. This shampoo is packed with vitamins and minerals that help fight back against thinning hair. It also protects the hair from various elements including environmental factors, stress, and generally promotes thicker, healthier hair.
Hair Growth Shampoo also contains aloe vera, peppermint, rosemary, and saw palmetto which are the key ingredients that help with hair loss. It’s made without silicone/parabens and is best suited for normal to oily hair. Plus, it’s vegan and cruelty-free! Don’t forget to grab the Bondi Boost Hair Growth Conditioner to maximize your hair growth!
8. Wella Fusionplex Shampoo
Best for Damaged Hair
Wella’s Fusionplex Shampoo is a delicate shampoo perfect for damaged hair. This shampoo’s mission is to help repair your hair by removing impurities and leaving your locks fresh and clean. Not only does it help repair breakage, but it also protects from future damage.
Fusionplex Shampoo will help leave your hair feeling soft and silky after washing. If you have lifeless hair then this is perfect for you as it will bring back the shine and nourishment it needs. Make sure to use it with the Wella Fusionplex Conditioner for the best results.
9. Living Proof Full Shampoo
Best for Flat & Lifeless Hair
Living Proof’s Full Shampoo is a great cleansing shampoo that helps prime hair to achieve maximum fullness by helping remove any residue and build-up. This sulfate and silicone-free shampoo helps get rid of that “weighed down” feeling by repelling dirt and oil to keep hair staying fresh.
Full Shampoo is safe for color-treated hair and is also cruelty-free. This shampoo will leave your hair feeling silky and shiny without being overly greasy. Plus, it smells amazing! It’s a win-win-win if you ask me.
10. Verb Ghost Shampoo
Best for Frizzy & Dull Hair
Verb’s Ghost Shampoo is the best shampoo for anyone looking to tame frizz and add some shine to their hair. This shampoo is infused with moringa seed oil that helps cleanse and hydrate the hair without weighing it down.
Not only does this shampoo help moisturize your hair, but it also helps prevent damage by protecting both the scalp and hair from environmental stress, specifically with its green tea extract. It also contains sunflower seed extract which gives natural UV protection, as well as aloe vera which helps soothe any scalp irritation. All in all, it’s clear to see why this is one of the best shampoos at Ulta. Don’t forget to check out the Verb Ghost Conditioner here!
11. Ouai Fine Hair Shampoo
Best for Fine Hair
Ouai’s Fine Hair Shampoo is a cult favorite for obvious reasons. Not only does this shampoo smell heavenly, but it gives your hair new life that you never thought was possible. This shampoo contains keratin, biotin, and chia seed oil that leaves hair clean, soft, and voluminous. It also hydrates and nourishes, leaving hair silky smooth.
This shampoo is specifically for fine hair, but Ouai has options for individuals with medium and thick hair as well, which you can check out below. I also love Ouai because you can order a shampoo refill pack ($64 for 32 fl oz) instead of purchasing an entirely new bottle. What’s not to love!
12. dpHUE Apple Cider Vinegar Soothing Shampoo
Best for Cleansing & Removing Impurities
Elevate your hair care routine with dpHUE Apple Cider Vinegar Soothing Shampoo. Crafted to perfection, this shampoo combines the natural goodness of apple cider vinegar with gentle cleansing agents.
It effectively removes impurities, balances the scalp’s pH, and promotes healthier-looking hair, making it an ideal choice for those seeking a blend of cleansing and care. Experience the transformation as your hair regains its shine and vitality with dpHUE’s expertly formulated soothing shampoo.
Ulta Shampoo FAQ
What is the number 1 selling shampoo?
At the time of this article, Ulta’s best-selling shampoo is the Pureology Hydrate Shampoo. With 4.5 stars and over 4k reviews, it’s clear to see why this shampoo is so loved thanks to its moisturizing properties and sulfate-free formula.
When looking at top ratings, this is where Bondi Boost HG Shampoo comes in with 4.6 stars and over 10K reviews. The proof is in the pudding, people!
Which shampoo do hairdressers recommend?
It depends on the hairdresser, but my mom (who is a professional hairstylist as I mentioned) always recommends Redken. So if you’re looking for a professionally backed shampoo, the Redken Color Extend Shampoo is perfect for you.
Does it really matter what brand of shampoo you use?
It does! Different brands use different formulas, ingredients, and technologies that cater to specific haircare needs. The brands above have all invested in research and development to help tailor shampoos to various hair types, concerns, and outcomes. For example, if you have super oily hair, you don’t want to reach for a brand known for its moisturizing shampoos!
How do I choose the best shampoo for my hair?
This comes down to assessing your hair type, concerns, and goals. Ulta offers various shampoos catering to different needs check the product descriptions above to find which suits you best. I made this guide to make it easier to narrow down your search!
Can I switch shampoos frequently?
It’s generally okay to switch shampoos as long as the products are suitable for your hair needs. But keep in mind that it may take a couple of weeks for your hair to adjust to the new formula.
Let’s Wrap It Up
There you have it! The best 12 shampoos at Ulta. I hope you enjoyed this article and were able to find the best shampoo for you. Don’t forget to check out this article all about the 15 Best Ulta Products for Makeup, Skin, and Hair.
With love or whatever,
Hailey
